In this quarter’s update, our own Irasema Jeffers highlights key activities you can – and should – be focusing on to leverage your OnCall Discovery profile to maximum effect.
You can view the full video or read a condensed version below.
Hello, friends! Today I’m going to focus on two things you can do with your profile while you’re still at home, as many of us are. The two tips I want to give you are simple. They’re easy to implement, and hopefully, they’ll help support your sales and your marketing efforts.
The first thing I want you to concentrate on this quarter is reviews. They’re super important, and it doesn’t matter if you’ve claimed a basic profile listing, or if you’ve got an engaged provider subscription. On day one, the minute you’ve finished updating your company description and contact info, you can start getting out there and asking for reviews.
Four out of five companies use testimonials and reviews to support their credibility. The fifth one just forgot to ask.
The easiest way to get your clients to give you a review is to bake it into your current process. Many of you have either a salesperson or Account Rep following up at the end of a project. Or maybe the Project Manager reaches out to do a post mortem. Some of you even send out customer satisfaction surveys. As you’re engaging in those standard processes, go ahead and send the link for your profile page, and let your customers know that they can leave a review for you. And there are a number of different points you can hit on: it’s helpful to you, and it tells you what you’re doing well and what you can improve.
If you’ve ever asked for testimonials for your website, you already understand why reviews aren’t just helpful for promoting your business, but they help people make informed decisions, and that’s exactly what we built the platform to do.
And on that note, I also want to point out that reviews are anonymous. When we described our vision for OnCall Discovery to leaders in the industry, we learned that anonymity is something that’s really important. When you leave a review, your name and company aren’t published. Just your title and the industry you’re in. And profile owners always get the warm fuzzy of knowing that every single review will be verified, with a little bit of technology and a lot of human oversight. We want to make sure that every review is professional in tone, and that reviews are created by real people that actually worked with your company, so we have a real human who verifies every review before it’s published.
Your company profile is not a passive medium
The other recommendation I have for you this quarter is to actively use your profile page to highlight your ongoing activities. Think about what you want to say about your current projects. What services do you want to promote? Put case studies up there and update them often – whenever your marketing or sales team produces a new client story, it should immediately be uploaded to your profile. Think about your profile page as a landing page: a one-stop overview of the key initiatives your company is working on. You want to make it as easy as possible for potential clients to understand who you are and what you have to offer. Some companies are even including their pricing on their profile pages.
So – leverage your profiles, ask for reviews, and know that the OnCall team is here to support the community in any way we can.
Learn more about listing your company to support your sales and marketing goals. Paid subscriptions include an annual video and article (like this one), with marketing options to create more content as needed.